The DJ Tech Revolution is Coming

Author Profile: Mike Galvin aka DJ Atlas, Growth Marketer, currently heads up Growth and Marketing for TribeXR, a VR DJ School teaching skills through immersive learning.

A DJ’s life is never dull. Just starting out, they face an uphill battle of self-promotion and catering to the opportunities that arise, even if it is a corporate event or a wedding. DJs see it all, from the club crowd growing wild to romantic connections being made. This is because they facilitate it, they create an atmosphere that pushes an audience towards an inevitable fate.

As with all things, for every glamorous DJ story, there are a hundred stories of struggle. Building a reputation and getting on the preferred club circuit is no small endeavor. Doing it with your own tracks is even harder. All of this while being expected to know your way around thousands of dollars worth of music equipment.

Now, there’s something brewing in the midst of the world’s new tech-friendly lifestyle. We have new ways to access your favorite DJs, new online stages on which they can perform and a new respect for the art. The DJ Tech revolution is coming.

New Ways to Perform

Welcome to the age of the bedroom DJ. A DJ can set up in their house and play live for a potentially endless amount of people through live audio, video and even virtual reality. No longer is the term a representation of not having an audience as technology has brought the crowd to the bedroom, so to speak.

Apps like Cue Music even cater to this as they are dedicated to playing live audio sets from their signed on DJs straight to your mobile device. I reached out to Tim Kang, Founder of CUE Music for his thoughts on the shifting performance landscape.

“DJs have been around for a while, but the art is becoming more popular as talented producers are becoming world renowned and music festivals are becoming so prevalent. The tools and accessibility are becoming easier for people to get started with it and that's why we believe TribeVR and CUE Music are at the forefront of this growing and changing landscape. CUE Music particularly was built because there exists no massively popular platform for people to listen to streamlined live mixing. Existing options for broadcasting live music is either outdated, not catered for DJs, or not very accessible. Imagine the ability to listen to your friend or your favorite DJ mix tunes live while you're working, driving somewhere, or at a social gathering by simply opening an app or a website? That's CUE Music. Since we believe that being immersed in a DJ set is the best way of discovering and grooving to music, that's why we're impressed and inspired by TribeVR, and why we're excited to grow a partnership to help build the future of DJs and the learning experience together.” - Tim Kang, Founder of CUE Music

This isn’t saying that having a goal to play for a real crowd at a packed festival is overrated, it’s to say that another demand is growing to compliment this endeavor. Giants like Facebook, Youtube and Amazon are all getting in on the race to dominate the live streaming space and at the same time validating this new source of live performance.

 Helixx VR using TribeXR to stream to his followers on Twitch.

Helixx VR using TribeXR to stream to his followers on Twitch.

A shift in Culture

There’s an argument to be said that the art of producing and DJ’ing is more popular than ever. In a network full of professionals, there’s bound to be a few who mix tracks and moonlight clubs in their spare time. Mass appeal has brought on a new respect and appreciation for the unsung hero behind the deck.

The newly appointed Goldman Sachs’ CEO was recently highlighted by various media outlets for his moonlighting as a DJ. It may be newsworthy because of his high profile but it’s clear that the art form has seeped into the global masses. As traditional companies like Goldman Sachs accept tech as the future, tech is bringing DJ’s into the future along with it.

Community

Self-promotion is a large part of the DJ lifestyle but it can only get you so far. Having a strong network can provide a DJ with new opportunities and the ability to jump on a tour circuit. It’s no easy task to build this network if you’re just starting out.

DJ networks are becoming more accessible than ever before with the rise of online communities. One of the foundations of TribeXR is built on the vision of a supportive community for artists(hence the name Tribe). We’ve been steadily sending new users, aspiring DJ’s and seasoned mentors to our Discord channel where questions are asked, answers are given and online performances are supported.

Our partnership with Pyramind, the premier music school in San Francisco, has been a highlight in our work to create a supportive network. We’ve given their instructors a new way to access and mentor aspiring DJs and they’ve brought the skill and professionalism that comes with being mentors at a premier music program. This was only possible by having a parallel goal of supporting musical artists.

“One of the foundations of TribeXR is built on the vision of a supportive community for artists.” - @Create_Atlas

Revolution

The new DJ is coming. No, we aren’t replacing real-life DJ’s who tear it up on turntables and CDJs on the regular and we sure as hell aren’t creating shortcuts for DJs to get around having a certain level of skill.

We’re empowering DJ’s with new tools and ways to reach their potential. We’re giving them pro equipment in a VR headset and giving them a stage they can access through an online connection. We’re building a network of artists who love music and partnering with anyone who wants to support their fellow DJ.

The opportunity to evolve is here. If you’re a seasoned DJ looking to perform on Tribe Radio, check out Tribe’s DJ program.  If you’re interested in learning how to DJ, sign up for your free DJ intro class in VR.

”We’re empowering DJ’s with new tools and ways to reach their potential. We’re giving them pro equipment in a VR headset and giving them a stage they can access through an online connection. We’re building a network of artists who love music and partnering with anyone who wants to support their fellow DJ.” - @Create_Atlas