Twitch - The Next Big Stage for VR

Author Profile: Mike Galvin aka DJ Atlas, Growth Marketer, currently heads up Growth and Marketing for TribeXR, a VR DJ School teaching skills through immersive learning.

I’ve always had a deep respect for the performing arts. As someone who can’t really stand the pressure of being in front of a crowd, I recognize the bravery and pressure that comes with putting on a live performance. Society has always been enamored with performers from gladiator contests in Rome to Beyonce performing at sold-out shows as American culture’s proclaimed Queen.

As tech has progressed, people have naturally looked for and created new platforms to host their performances. A relatively new way of which is live streaming. A new way to perform, a new way to brag. A new way of using tech close the gap between the online stage and its audience.

Our DJ’s (users) Want to Perform

At TribeXR, we’ve set out on a mission to use VR to teach real world creative skills through our DJ school. We’ve been driven by a vision of real DJs using our app and taking those skills in front of a packed festival on a real mix deck. Along the way, an interesting phenomenon has occurred as our users aren’t waiting around for that festival, they are documenting their progress along the way live to their own online following.

Because of this, TribeXR now has its own Twitch channel, a platform well-known within the gaming community. There’s a natural excitement about the thought of giving our community a new way to connect and a new stage to showcase skills they’ve developed through our app. At the very least it has been worth exploring the potential of the idea.

We may not be one of the first to build DJ hardware for the real audience, but we may be one of the first for the virtual crowds.

We may not be one of the best to build DJ hardware for the real audience, but we may be one of the first for the virtual crowds. @Create_Atlas

A New Performance Stage

Dj’s want to perform, it’s ingrained into the culture and apart of the art of DJing itself. It’s not just about your song selections, transitions and beatmatching but your relationship with the crowd. You’re reading the crowd, guiding them along as you build a connection between them and your music. Posting your previously recorded mix online can leave something to be desired, it’s missing a crucial part of the DJ way...live performance.

Enter Twitch, (There’s also Youtube, Fb live, etc but Twitch is the main focus of this article) a place where audience reactions are in real-time and there’s a direct connection built between the crowd and the performer. Channels like Lost_in_house have already built a following for their nightly sets as they rack up an audience in the hundreds nightly.

 DJ Ozan live streaming a set on the TribeXR Twitch channel

DJ Ozan live streaming a set on the TribeXR Twitch channel

The Rise of VR Entertainment

Virtual Reality is still in its infancy as an industry but there’s already a case for the showmanship that is built within. Beatsaber found out it can get millions of hits on Youtube using mixed reality and It’s clear people appreciate the human element added by VR’s demand for full user immersion.

Twitch is the natural platform for VR to use for live streaming. The same early adopters who are using VR are the ones watching Fortnite and Overwatch live streams in their spare time. While VR will be so much more than just gaming, Twitch will reap the benefits of the gamer influence on the industry.

While VR will be so much more than just gaming, Twitch will reap the benefits of the gamer influence on the industry. @Create_Atlas

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I can see how powerful Twitch could be for VR and vice versa. We can’t underestimate the power of user-generated content and micro influencers in the streaming industry. The combination of network effects and social validation of products is a powerful growth element that VR should do it’s best to promote and Twitch should do it’s best to continually support.

At TribeXR, we see this and we want to give our DJ’s the biggest stage possible so they can truly show off the skills they learn on our platform.

The combination of network effects and social validation of products is a powerful growth element that VR should do it’s best to promote and Twitch should do it’s best to continually support. @Create_Atlas

If you’re interested in learning how to DJ in VR, download TribeXR on Oculus. You can also join our community on Discord.